In 2016, when advertising seemed determined by beauty standards far removed from everyday Mexican reality, Maria Osado created Guerxs: A modeling and casting agency with an inclusive perspective. Since then, we have represented people that with their personality, talent, vision and identity, contribute to diversify the fashion industry, both locally and globally.

In this era of constant transformation, Guerxs values perseverance and dedication beyond ephemeral trends. This means opening new roads and cultivating careers that were never imagined, giving them the time they deserve, and having the patience to see the results flourish.